Marketing is a strategic and dynamic process to promote products or services to a target audience. It involves activities that create awareness, generate interest, and influence consumer behaviour. If you are aiming to work as a Data Science professional in…
RFM analysis stands for recency, frequency, and monetary value analysis. It is a data science concept used in marketing and customer relationship management. It involves analyzing customer behaviour and segmenting customers based on their transactional history, specifically focusing on three…
Ads Click Through Rate is the ratio of how many users clicked on your ad to how many users viewed your ad. For example, 5 out of 100 users click on the ad while watching a youtube video. So, in…
A/B Testing means analyzing two marketing strategies to choose the best marketing strategy that can convert more traffic into sales (or more traffic into your desired goal) effectively and efficiently. A/B testing is one of the valuable concepts that every…
The activities a business performs to promote its products or services among the target population is known as Marketing. There are a lot of problems where Data Science is used in the marketing domain. So, if you want to know…
Marketing analysis is the process of identifying your potential customers and their buying and spending habits. It helps identify the perfect group of potential customers to market for a particular product or service. The use of data science in marketing…
In B2B marketing, companies use customer relationship management (CRM) software such as Salesforce, Oracle, and SugarCRM to maintain contact records of business partners who maintain key roles in decision making and purchasing. This data can be used in machine learning…
Google Trends is a keyword research tool that helps the researchers, bloggers, digital marketers and some more people in the digital industry to find how often a keyword is entered into Google search engine over a given period. Google Trends…