Youtube is a popular social media platform where we can upload videos to educate or entertain an audience of every kind. There are many areas where Youtube uses Data Science for its business and to provide a better user experience. So, if you want to know how Youtube use Data Science, this article is for you. In this article, I will introduce how Youtube uses Data Science as a video-sharing platform.
Here’s How Youtube Uses Data Science
Here are some ways Youtube uses Data Science as a video-sharing platform for its business and to provide a better user experience.
Spam Comments Detection
Whenever a video is trending on Youtube, people share their views about what they like or dislike in the video, which helps every content creator on Youtube understand what their audience expects from them. But many people post spam comments in the comments section of trending videos to drive traffic from Youtube to their spam pages and websites.
Over the years, Youtube realized this problem and started using a machine learning model to detect spam comments in real-time. Their model classifies comments as spam or non-spam in real-time. If the model classifies a comment as spam, it requires the creator’s approval. Otherwise, it doesn’t need approval.
Youtube is using recommendation systems for a very long time. Youtube uses a content-based recommendation system that recommends videos based on the videos you have seen in the past.
Youtube also uses your search history and watch time to understand your interests. Then it categorizes your interests and recommends content based on what you are most likely to see from the moment you visit Youtube.
User Based Ads
Advertising revenue is the major source of revenue for Youtube. To make more money from advertising, Youtube shows ads based on your interests, watch history, and search history.
Youtube ads are very different from the ads you watch on television. The ads you watch on television show advertisements from the official sponsors of the channels you watch. Youtube ads are different, it uses your data to understand what you need and shows ads accordingly.
So below are some ways how Youtube uses Data Science as a video-sharing platform:
- Youtube uses a machine learning model that classifies comments as spam or not spam in real-time.
- Youtube uses a content-based recommendation system that recommends videos based on your watch and search history.
- Youtube ads use your data to understand your needs and show advertisements accordingly.
I hope you liked this article on how Youtube uses Data Science. Feel free to ask valuable questions in the comments section below.