Here’s How Apple Uses Data Science

Apple is one of the most loved tech brands worldwide. Most of the products of Apple are known for productivity, user experience, and privacy. There are many ways how Apple is using Data Science and Machine Learning in its products and applications. So, if you want to know how Apple uses Data Science, this article is for you. In this article, I will introduce how Apple uses Data Science in its applications, products and services.

Here’s How Apple Uses Data Science

Below are some ways Apple uses Data Science in its applications, products, and services.

Tracking In-App Purchases

Apple’s app store helps Apple earn revenue from businesses worldwide. Apple keeps track of all the transactions on the applications available in its app store. Whenever a user buys any service from any application on an iPhone, Apple tracks and records the transaction.

If any application crosses an annual revenue of $1 million from in-app purchases on an iPhone, Apple charges a percentage of overall revenue as a platform fee. So Apple analyzes the nature of all the transactions on all the applications available on its app store and charges platform fees on in-app purchases. It helps Apple earn revenue from businesses worldwide.

Analyzing Heart Health

Apple Watch has many competitors today. But what makes it different from its competitors and worth its cost is how Apple uses Machine Learning models and many other technologies to analyze the heart health of its users.

Most of the smartwatches in the market can detect your heart rate. But the machine learning models used in the Apple Watch have made it possible to predict heart failures. Apple Watch also analyzes and sends high and low heart rate notifications that enable the use of its smartwatch in the healthcare industry.

Keyboard Suggestions

The keyboard in iPhones, Macbook Pros, and iPads learn from what you type to optimize the overall typing experience. A machine learning model is used in its devices by Apple to learn from what you type on your keyboard over time.

It helps predict the next word, recommends the most relevant emoji you can use instead of the typed words, and improves the overall typing experience to help you make fewer typing mistakes.

Summary

So below are some ways how Apple uses Data Science and Machine Learning in its applications, products, and services:

1. Apple analyzes the nature of all the transactions on all the applications available on its app store and charges platform fees on in-app purchases.
2. Apple Watch analyzes and sends high and low heart rate notifications that enable the use of its smartwatch in the healthcare industry.
3. The keyboard in iPhones, Macbook Pros, and iPads learn from what you type to optimize the overall typing experience.

I hope you liked this article on how Apple uses Data Science in its applications, products, and services. Feel free to ask valuable questions in the comments section below.