Here’s How Instagram Uses Data Science

Instagram is one of the most popular social media applications today. Just like every business today, there are many areas where Instagram uses Data Science. So, if you want to know how Instagram uses Data Science, this article is for you. In this article, I will take you through some of the ways how Instagram uses Data Science.

Here’s How Instagram Uses Data Science

Below are some ways how Instagram uses Data Science for its business.

Instagram Analytics

Instagram Analytics is one of the features on Instagram built only for content creators on Instagram. The insights provided by Instagram Analytics help creators understand their audience and make several decisions.

Below are some of the insights that creators get from Instagram Analytics:

  1. Reached Audience (Top Cities, Top Countries, Top age range, and gender)
  2. Number of followers and non-followers reached and engaged on every post
  3. Number of profile visits, follows, and website taps from each post
  4. The most active time of your audience and many more.

It helps every creator decide when to post and what to post.

Recommending Content and Users

Instagram recommends content based on your interest. Instagram has your data about what topics and kinds of content you want to see on Instagram. It uses your data like:

  1. the content you liked
  2. the type of content you interact with the most
  3. the kind of users or creators you follow
  4. your attention span on different types of content, and much more.

The recommendation system of Instagram uses your data to recommend the content and the users you will find interesting. It helps in providing a better user experience.

User Based Advertising

Instagram doesn’t charge any cost to download it from the Google Play store or Apple’s App Store. It also doesn’t have any subscription plans. So how does Instagram earns? Instagram show you ads based on your interests.

Instagram has a very high user base. It has users of every kind. So it’s easy for every business (whether big or small) to promote their services on a platform where they can find their target audience. 

Instagram uses your data, including your search history, to show ads based on products and services that interest you.


So these are some ways how Instagram use Data Science for its business. The only end goal of using data on Instagram is to provide a better user experience to both the consumers and the content creators. I hope you liked this article on how Instagram uses Data Science. Feel free to ask valuable questions in the comments section below.

Aman Kharwal
Aman Kharwal

I'm a writer and data scientist on a mission to educate others about the incredible power of data📈.

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