Here’s How Google Uses Data Science

Google is the most used search engine worldwide. One of the reasons behind the success of Google as a search engine is the way Google uses Data Science to improve its search results for every user. So, if you want to know how Google uses Data Science, this article is for you. In this article, I will introduce how Google uses Data Science as a search engine.

Here’s How Google Uses Data Science

Every business today uses Data Science to understand what their customers want. In the same way, Google uses Data Science to understand what its users want to know. Below are some ways how Google uses Data Science as a search engine.

Predicting Your Google Search

Google uses your search history to predict your next google search. If you are a working professional who uses Google to find solutions for your problems, you must have seen search queries are auto-completed by Google most of the time. It is possible by using your data and natural language processing techniques behind every google search.

And if you are new to google or search for something out of the box that doesn’t relate to your daily Google searches, then Google makes predictions based on the trending search queries. It saves time and improves the user experience of Google as a search engine.

Improving Search Results

When you search for something on Google, you see a list of web pages as the search result. When you click on a web page, Google records the duration of your session on the web page. It helps Google sort search results for each search query based on the average session duration of all the web pages.

It means the web page with the highest session duration gets indexed as the first result for your search query. It helps Google show you the most relevant content to answer your questions and solve your problems.

User Based Ads

When you search for something on Google, it gets saved in your search history. When you search repeatedly on a specific topic, Google classifies you as a potential customer for the services based on the topic you are searching for.

It helps Google show ads based on your interests on the web pages you reach from your Google search. It also helps businesses to reach their potential customers.

Summary

So below are some of the ways how Google uses Data Science as a search engine:

  1. Google uses your search history to predict your next google search. It is possible by using your data and natural language processing techniques behind every google search.
  2. When you click on a web page, Google records the duration of your session on the web page. It helps Google sort search results for each search query based on the average session duration of all the web pages.
  3. When you search repeatedly on a specific topic, Google classifies you as a potential customer for the services based on the topic you are searching for. It helps Google show ads based on your interests on the web pages you reach from your Google search.

I hope you liked this article on how Google uses Data Science as a search engine. Feel free to ask valuable questions in the comments section below.

Aman Kharwal
Aman Kharwal

Coder with the ♥️ of a Writer || Data Scientist | Solopreneur | Founder

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