Apple iPhones are among the top-selling smartphones worldwide. There is huge competition among smartphone brands in India, where you can get the latest technology in a smartphone at half the price of an iPhone. Still, there are high sales of iPhones in India. So if you want to analyze the sales of iPhones in India, this article is for you. In this article, I will take you through the task of iPhone Sales Analysis using Python.
iPhone Sales Analysis using Python
For the iPhone sales analysis task, I have collected a dataset from Kaggle containing data about the sales of iPhones in India on Flipkart. It will be an ideal dataset to analyze the sales of iPhones in India. You can download the dataset from here.
Now let’s import the necessary Python libraries and the dataset to get started with the task of iPhone sales analysis:
import pandas as pd
import numpy as np
import plotly.express as px
import plotly.graph_objects as go
data = pd.read_csv("apple_products.csv")
print(data.head()) Product Name \
0 APPLE iPhone 8 Plus (Gold, 64 GB)
1 APPLE iPhone 8 Plus (Space Grey, 256 GB)
2 APPLE iPhone 8 Plus (Silver, 256 GB)
3 APPLE iPhone 8 (Silver, 256 GB)
4 APPLE iPhone 8 (Gold, 256 GB)
Product URL Brand Sale Price \
0 https://www.flipkart.com/apple-iphone-8-plus-g... Apple 49900
1 https://www.flipkart.com/apple-iphone-8-plus-s... Apple 84900
2 https://www.flipkart.com/apple-iphone-8-plus-s... Apple 84900
3 https://www.flipkart.com/apple-iphone-8-silver... Apple 77000
4 https://www.flipkart.com/apple-iphone-8-gold-2... Apple 77000
Mrp Discount Percentage Number Of Ratings Number Of Reviews \
0 49900 0 3431 356
1 84900 0 3431 356
2 84900 0 3431 356
3 77000 0 11202 794
4 77000 0 11202 794
Upc Star Rating Ram
0 MOBEXRGV7EHHTGUH 4.6 2 GB
1 MOBEXRGVAC6TJT4F 4.6 2 GB
2 MOBEXRGVGETABXWZ 4.6 2 GB
3 MOBEXRGVMZWUHCBA 4.5 2 GB
4 MOBEXRGVPK7PFEJZ 4.5 2 GB
Before moving forward, let’s have a quick look at whether this dataset contains any null values or not:
print(data.isnull().sum())
Product Name 0 Product URL 0 Brand 0 Sale Price 0 Mrp 0 Discount Percentage 0 Number Of Ratings 0 Number Of Reviews 0 Upc 0 Star Rating 0 Ram 0 dtype: int64
The dataset doesn’t have any null values. Now, let’s have a look at the descriptive statistics of the data:
print(data.describe())
Sale Price Mrp Discount Percentage Number Of Ratings \
count 62.000000 62.000000 62.000000 62.000000
mean 80073.887097 88058.064516 9.951613 22420.403226
std 34310.446132 34728.825597 7.608079 33768.589550
min 29999.000000 39900.000000 0.000000 542.000000
25% 49900.000000 54900.000000 6.000000 740.000000
50% 75900.000000 79900.000000 10.000000 2101.000000
75% 117100.000000 120950.000000 14.000000 43470.000000
max 140900.000000 149900.000000 29.000000 95909.000000
Number Of Reviews Star Rating
count 62.000000 62.000000
mean 1861.677419 4.575806
std 2855.883830 0.059190
min 42.000000 4.500000
25% 64.000000 4.500000
50% 180.000000 4.600000
75% 3331.000000 4.600000
max 8161.000000 4.700000
iPhone Sales Analysis in India🇮🇳
Now I will create a new dataframe by storing all the data about the top 10 highest-rated iPhones in India on Flipkart. It will help in understanding what kind of iPhones are liked the most in India:
highest_rated = data.sort_values(by=["Star Rating"],
ascending=False)
highest_rated = highest_rated.head(10)
print(highest_rated['Product Name'])20 APPLE iPhone 11 Pro Max (Midnight Green, 64 GB) 17 APPLE iPhone 11 Pro Max (Space Grey, 64 GB) 16 APPLE iPhone 11 Pro Max (Midnight Green, 256 GB) 15 APPLE iPhone 11 Pro Max (Gold, 64 GB) 14 APPLE iPhone 11 Pro Max (Gold, 256 GB) 0 APPLE iPhone 8 Plus (Gold, 64 GB) 29 APPLE iPhone 12 (White, 128 GB) 32 APPLE iPhone 12 Pro Max (Graphite, 128 GB) 35 APPLE iPhone 12 (Black, 128 GB) 36 APPLE iPhone 12 (Blue, 128 GB) Name: Product Name, dtype: object
According to the above data, below are the top 5 most liked iPhones in India:
- APPLE iPhone 11 Pro Max (Midnight Green, 64 GB)
- APPLE iPhone 11 Pro Max (Space Grey, 64 GB)
- APPLE iPhone 11 Pro Max (Midnight Green, 256 GB)
- APPLE iPhone 11 Pro Max (Gold, 64 GB)
- APPLE iPhone 11 Pro Max (Gold, 256 GB)
Now let’s have a look at the number of ratings of the highest-rated iPhones on Flipkart:
iphones = highest_rated["Product Name"].value_counts()
label = iphones.index
counts = highest_rated["Number Of Ratings"]
figure = px.bar(highest_rated, x=label,
y = counts,
title="Number of Ratings of Highest Rated iPhones")
figure.show()
According to the above bar graph, APPLE iPhone 8 Plus (Gold, 64 GB) has the most ratings on Flipkart. Now let’s have a look at the number of reviews of the highest-rated iPhones on Flipkart:
iphones = highest_rated["Product Name"].value_counts()
label = iphones.index
counts = highest_rated["Number Of Reviews"]
figure = px.bar(highest_rated, x=label,
y = counts,
title="Number of Reviews of Highest Rated iPhones")
figure.show()
APPLE iPhone 8 Plus (Gold, 64 GB) is also leading in the highest number of reviews on Flipkart among the highest-rated iPhones in India. Now let’s have a look at the relationship between the sale price of iPhones and their ratings on Flipkart:
figure = px.scatter(data_frame = data, x="Number Of Ratings",
y="Sale Price", size="Discount Percentage",
trendline="ols",
title="Relationship between Sale Price and Number of Ratings of iPhones")
figure.show()
There is a negative linear relationship between the sale price of iPhones and the number of ratings. It means iPhones with lower sale prices are sold more in India. Now let’s have a look at the relationship between the discount percentage on iPhones on Flipkart and the number of ratings:
figure = px.scatter(data_frame = data, x="Number Of Ratings",
y="Discount Percentage", size="Sale Price",
trendline="ols",
title="Relationship between Discount Percentage and Number of Ratings of iPhones")
figure.show()
There is a linear relationship between the discount percentage on iPhones on Flipkart and the number of ratings. It means iPhones with high discounts are sold more in India.
Summary
So this is how you can analyze the sales of iPhones in India using the Python programming language. Some of the takeaways from this article about the sales of iPhone in India are:
- APPLE iPhone 8 Plus (Gold, 64 GB) was the most appreciated iPhone in India
- iPhones with lower sale prices are sold more in India
- iPhones with high discounts are sold more in India
I hope you liked this article on iPhone sales analysis using Python. Feel free to ask valuable questions in the comments section below.
