Use Cases of Data Science on Instagram

Instagram is one of the most popular social media apps today. It contains valuable features for both content creators and consumers. There are many areas where Instagram uses Data Science to make it more helpful to its users. So, if you want to know how Instagram uses Data Science, this article is for you. In this article, I will introduce you to the use cases of Data Science on Instagram.

Use Cases of Data Science on Instagram

Below are some of the use cases of Data Science on Instagram that you should know.

Instagram Analytics

Instagram Analytics is one of the features on Instagram built only for content creators on Instagram. The insights provided by Instagram Analytics help creators understand their audience and make several decisions.

Below are some of the insights that creators get from Instagram Analytics:

  1. Reached Audience (Top Cities, Top Countries, Top age range, and gender)
  2. Number of followers and non-followers reached and engaged on every post
  3. Number of profile visits, follows, and website taps from each post
  4. The most active time of your audience and many more.

It helps every creator decide when to post and what to post.

Recommending Content and Users

Instagram recommends content based on your interest. Instagram has your data about what topics and kind of content you want to see on Instagram. It uses your data like:

  1. the content you liked
  2. the type of content you interact with the most
  3. the kind of users or creators you follow
  4. your attention span on different types of content, and much more.

The recommendation system of Instagram uses your data to recommend the content and the users you will find interesting. It helps in providing a better user experience.

User Based Advertising

Instagram doesn’t charge any cost to download it from the Google Play store or Apple’s App Store. It also doesn’t have any subscription plans. So how does Instagram earns? Instagram show you ads based on your interests.

Instagram has a very high user base. It has users of every kind. So it’s easy for every business (whether big or small) to promote their services on a platform where they can find their target audience.

Instagram uses your data, including your search history, to show ads based on products and services that interest you.


So these were some of the use cases of Data Science on Instagram that you should know. The only end goal of using data by Instagram is to provide a better user experience to both the consumers and the content creators. I hope you liked this article on the use cases of Data Science on Instagram. Feel free to ask valuable questions in the comments section below.

Aman Kharwal
Aman Kharwal

I'm a writer and data scientist on a mission to educate others about the incredible power of data📈.

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