Use Cases of Data Science in E-commerce

E-commerce is nothing but the buying and selling of goods and services over the internet. Amazon is one of the most popular e-commerce platforms in the world. So, if you want to know how E-commerce platforms use Data Science, this article is for you. In this article, I will introduce you to the use cases of Data Science in E-commerce.

Use Cases of Data Science in E-commerce

Below are some of the use cases of Data Science in e-commerce that you should know.

Product Recommendations

If you are one of those who buy products from amazon frequently, then open your and your friend’s amazon account. Both of you will see different product recommendations. E-commerce platforms use your buying history, search history, time spent searching for a product, and many other factors to provide personalized product recommendations to their customers.

It helps improve the user experience as the customers see most of the products they are interested in from the moment they open the website or the application of the e-commerce platforms.

User Based Advertising

E-commerce platforms have a very high user base. There are more than 300 million active users of Amazon. With such a user base, these platforms offer businesses to run ads for their product and services. And the use of data science here is to advertise according to the user’s interest.

These platforms use your data to identify your interests and show ads about the product and services based on your interests. It helps businesses reach their target customers and e-commerce platforms to generate revenue from their user base.

Faster Shipping Process

So many websites today deliver the orders in a day, same day, or within some hours. It has only been possible by analyzing the buying habits of customers. The e-commerce platforms identify the buying habits of each customer.

It helps identify the locations with the most frequent buyers and employing more delivery partners in such areas. Having more delivery partners in areas with the most frequent orders helps these platforms to make the shipping process faster.


So these were some of the use cases of Data Science in E-commerce you should know. E-commerce platforms analyze every activity of their users. It helps in product recommendations, user-based advertising, faster shipping, and many more. I hope you liked this article on the use cases of Data Science in E-commerce. Feel free to ask valuable questions in the comments section below.

Aman Kharwal
Aman Kharwal

I'm a writer and data scientist on a mission to educate others about the incredible power of data📈.

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