How Companies use Machine Learning?

In machine learning, we use data to predict the future course of action, but how does it add value to a company? If you are learning machine learning and don’t know how companies use machine learning, this article is for you. In this article, I’ll walk you through some examples of how companies use machine learning.

How Companies Use Machine Learning?

Some companies use machine learning in their products, while others use machine learning in their website and applications. But the goal of both types of businesses is the same to add value to the company’s products or services by improving the user experience of their customers. So here are some examples that will give you a good idea of how companies use machine learning.


Apple is a prime example of companies using machine learning in their products. Apple’s voice assistant, Siri, is a great example of machine learning that has added a lot of value to Apple products since the launch of Siri in 2011. It was appreciated by many Apple customers since then Apple has improved it a lot so far. Another example of how Apple uses machine learning can be found in its FaceID, which is one of the best examples of a facial recognition system. It can recognize a person’s face without even opening the camera. This is what customers love about Apple and in the end, it adds a lot of value to all Apple products.


Google uses machine learning in most of its products. Let’s say Google search, you must have noticed that your experience of finding a query on Google and getting results has improved a lot since you started using Google search. It’s arguably the best search engine in the world, but what makes it the best search engine is machine learning. For the past few years, Google has been using machine learning algorithms to find the best and most relevant results based on your query. You must also have seen that sometimes youtube videos also show up in your search results for the past few years. All of this is happening just because of machine learning.


YouTube is also a great example of companies using machine learning in their apps. YouTube uses machine learning to deliver the best recommendations to its users. What happens is when you watch a video on YouTube it gets saved to your viewing history and then Youtube scans your viewing history to find the best-related videos for you. This adds a lot of value to YouTube as most YouTube users hardly search for videos as they mostly get the videos they want to watch on their homepage.


So these are the examples of some of the businesses that are using machine learning in their applications or products to provide a good user experience to their customers. If you want to become a data scientist or machine learning engineer, you should go through machine learning use cases in more companies as it will help you understand how you can add value to a business with your machine learning skills. Hope you liked this article on how companies use machine learning. Please feel free to ask your valuable questions in the comments section below.

Aman Kharwal
Aman Kharwal

I'm a writer and data scientist on a mission to educate others about the incredible power of data📈.

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