Google Search Analysis with Python

Approximately 3.5 billion searches are performed on Google daily, which means that approximately 40,000 searches are performed every second on Google. So Google search is a great use case for analyzing data based on search queries. With that in mind, in this article, I will walk you through the task of Google search analysis with Python.

Google Search Analysis with Python

Google doesn’t give much access to the data about daily search queries, but another application of google known as Google Trends can be used for the task of Google search analysis. Google Trends provides an API that can be used to analyze the daily searches on Google. This API is known as pytrends, you can easily install it in your systems by using the pip command; pip install pytrends.

I hope you now have easily installed the pytrends library in your systems, now let’s get started with the task of Google search analysis by importing the necessary Python libraries:

Here I will be analyzing the Google search trends on the queries based on “Machine Learning”, so let’s create a DataFrame of the top 10 countries which search for “Machine Learning” on Google:

             Machine Learning
geoName                      
China                     100
Singapore                  36
St. Helena                 28
India                      25
Hong Kong                  21
South Korea                19
Nepal                      18
Pakistan                   16
Israel                     14
Ireland                    14

So, according to the above results, the search queries based on “Machine learning” are mostly done in China. We can also visualize this data using a bar chart:

Google search trends on "machine learning"

So as we all know that Machine Learning has been the focus of so many companies and students for the last 3-4 years, so let’s have a look at the trend of searches to see how the total search queries based on “Machine Learning” increased or decreased on Google:

Google search analysis with Python

Conclusion

So we can see that searches based on “machine learning” on Google started to increase in 2017 and the highest searches were done in 2020 till today. This is how we can analyze Google searches based on any keyword. A business can perform Google search analysis to understand what people are looking for on Google at any given time. I hope you liked this article on Google search analysis with Python. Feel free to ask your valuable questions in the comments section below.

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Aman Kharwal
Coder with the ♥️ of a Writer || Data Scientist | Solopreneur | Founder
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