Sentiment analysis has become an integral part of product marketing and the user experience, as businesses and consumers alike turn to online resources for feedback on products and services. In this article, I will explain what is sentiment analysis in Machine Learning.
What is Sentiment Analysis?
The opinions of others have a significant influence on our daily decision-making process. These decisions range from buying a product such as a smartphone to investing in choosing a school, all decisions that affect various aspects of our daily lives. Before the Internet, people sought opinions on products and services from sources such as friends, relatives, or consumer reports.
However, in the age of the Internet, it is much easier to collect diverse opinions from different people across the world. People look to review sites, e-commerce sites, online opinion sites, and social media for feedback on how a particular product or service might be viewed in the market. Likewise, organizations use polls, opinion polls and social media as a mechanism to get feedback on their products and services.
Sentiment analysis is the computational study of opinions, feelings, and emotions expressed in the text. In data science and machine learning, the use of sentiment analysis is increasingly being used because the information it generates can lead to the monetization of products and services.
For example, by obtaining consumer feedback on a marketing campaign, an organization can measure the success of the campaign or learn to adjust it for more success. Product reviews are also useful for creating better products, which can have a direct impact on revenue, as well as for comparing offers from competitors.
Use of Machine Learning in Sentiment Analysis
Words express various types of feelings which can be positive, negative, strong, or weak. To perform sentiment analysis, it is important to understand the polarity of words and categorize feelings into categories such as positive, negative, or neutral. This task can be accomplished through the use of machine learning algorithms. With the use of machine learning, we can categorize whether the words have positive or negative feelings.
However, there are still some challenges to overcome before sentiment analysis becomes a more perfect tool. For example, human judgment is still much more precise as a gauge in the analysis of feelings. Automated systems cannot differentiate sarcasm from the sincere text, nor can they always properly analyze the specific contextual meaning of a word. The use of acronyms like “lol” or word abbreviations also poses problems of interpretation.
Without a doubt, this is an evolving field with a variety of useful applications. Although sentiment analysis tasks are difficult due to their natural language processing origins, there has been a lot of progress in recent years due to high demand. Not only do businesses want to know how their products and services are viewed by consumers, but consumers want to know the opinions of others before making purchasing decisions.
Machine Learning Projects on Sentiment Classification
I hope you now know what is sentiment analysis and how machine learning algorithms are used for the task of sentiment classification. Here are some of the machine learning projects based on sentiment analysis:
- Predict Results of Presidential Elections using Tweets
- Hate Speech Detection Model
- Movie Reviews Analysis
- Amazon Product Reviews Analysis
- Fake News Detection Model
I hope you liked this article on what is sentiment analysis and what is the use of machine learning in it. Feel free to ask your valuable questions in the comments section below.